Bosideng occupies a very high market share in the domestic down apparel industry all year round, accounting for about one-third of the market sales. As early as the 90s of the last century, Bosideng down jackets were highly praised internationally, won gold medals at the United States and Russia Expos, and became a licensed product and diplomatic gift for the Atlanta Olympic Games. In 2009, Bosideng was selected as a national business card by the China Brand Research Institute, and the performance of the brand's down jackets has also grown steadily in the past three years, with strong brand strength.
 
Bosideng has excellent selection of materials and exquisite craftsmanship, and all down lines are first treated with antibacterial and harmless treatment to eliminate odors and prevent the breeding of mites. In order to prevent the fabric from drilling down, Bosideng uses polyester fiber and nylon for high-density spinning, and adds coating treatment, and at the same time uses German anti-down needles and Japanese sewing equipment to quilt the inner and outer double-layer fabrics with a precision sewing technology of 3 cm and 13 needles, and then fill the down to control the down drilling from various aspects to ensure the warmth of the down jacket.
 
Bosideng down jackets can be mainly divided into extreme cold down series and lightweight down series. The Extreme Cold series down jacket is filled with 90% goose down, with a filling capacity of up to 200-300g, and the official said that its down fluffiness is more than 600. However, due to the fact that the measurement method of down jacket fluffiness at home and abroad is not uniform, foreign brand down jackets pay more attention to the volume value, while in China, the volume value basically does not appear on the product label, and the two indicators of down content and filling amount are relatively more important. Therefore, compared with domestic brand products, the 200-300g 90% goose down filling in the Bosideng Extreme Cold series is quite warm, suitable for people living in colder areas and people who need high thermal insulation down jackets, and the price is concentrated at 1500-2000 yuan.
 
The filling material of the lightweight down series is 90% duck down, and the filling amount is less than 100g, whether it is the type of filling or the amount of down, it is far from the extreme cold series, so it is more suitable for wearing in autumn or early winter, and the price ranges from 300 to 1000 yuan, and the cost performance is higher.
 
In recent years, the competition in the down industry has been fierce, with Canada Goose, a warm down jacket brand that has transformed into a fashion route, entering China, and fast fashion brands such as Zara and Uniqlo laying out the field of down jackets, and Bosideng, a veteran down jacket, has also begun to pay attention to appearance design. The Extreme Cold series down jacket is a long straight version, not a common quilted style, rich and bright colors, and incorporates current fashion elements, the color stamp or label is sewn on the chest or arm, and the main color of the garment collides, changing the old feeling of down jackets. The light down jackets are mostly short, with slim cuts, rich color matching, and some styles can also remove the down liner, which is not only easy to clean, but also can be worn in one garment, which is very suitable for daily life or travel.
 
Bosideng's fashion process is not limited to the two main series of product lines, in order to attract the attention of more young people, it has also launched a Disney series and a Marvel superhero series collaboration model. The Disney series is playful, energetic, and dynamic, while the Marvel series is sleek and cool. The filling of the co-branded cooperation down jacket is 90% duck down, the filling amount is 100-200g, and the warmth is between the extreme cold series and the light and thin series, and the price is 800-1400 yuan, which is moderate.
 
If you are a fashion trendyman, then Bosideng's PUFF series will definitely catch your eye. The collection transforms the internationally popular oversized silhouette into a more oriental-friendly silhouette, combining elements such as puffiness, glossiness and contrast, with bold colors and bold tones that echo Moncler's 1952 collection. At the same time, it is filled with 90% goose down, in order to achieve the appearance of fluffy and swelling effect, the down filling amount is between 100-250g, and the degree of warmth is high. However, the visual effect of glossy surface and expansion is easy to appear bloated, so the series also tests the wearer's figure, and the price of close to 2000 yuan is not low, so it is recommended to try it on in offline stores before buying.
 
For example, in terms of the waterproof performance of fabrics, only the Extreme Cold series products mention that the fabrics are treated with water-repellent technology, and other series products do not emphasize this performance. Therefore, if consumers focus on the functionality of down jackets, they should also prioritize outdoor brands. For those who do not have high requirements for outdoor performance and pay attention to the appearance of down jackets, Bosideng will be a good choice.