At the time of Honma Golf's founding, the golf equipment market in Japan was still dominated by imported goods, and Honma was producing golf clubs on a small scale with the concept of pure handmade production. In 1973, Honma was the first to use carbon for shafts, which effectively increased the distance of the club and compensated for the disadvantage of Asian golfers in terms of power, and the market response was very good. Since then, Honma has set up a factory to mass-produce clubs. Since the beginning of the 21st century, Honma's business has deteriorated, and after being acquired by Chinese capital in 2010, the company began to adjust its market strategy and increased investment in emerging markets such as China, and Honma is now the brand that sponsors the most professional golfers in China.
 
In the eyes of golf enthusiasts, the Beres series clubs are undoubtedly a work of art. The BERES clubs are assembled by master craftsmen and feature a gorgeous embossed pattern on the head that embodies Honma's aesthetic exquisitely. After Trump was elected president of the United States, Shinzo Abe, then Prime Minister of Japan, chose a BERES S-05 five-star pole priced at 500,000 yen as a national gift to Trump. Honma's BERES series clubs are priced according to star ratings, with five-star workmanship being the most beautiful and the highest priced, with drivers usually costing more than $20,000.
 
Another major series in Honma, TOUR WORLD, is known for its performance, and although it is not as high-tech as Mizuno, which is also of Japanese descent, it is still loved by many professional players. World champion Justin Rose was full of praise for the details of the TOUR WORLD clubs, and less than two weeks after signing with Honma, he won the 2019 Agricultural Protection Open with the new TW747 driver. The TW747 driver uses carbon as the crown and four ribbed "teeth" are placed in the inner corners of the face to ensure stability around the face perimeter, thereby improving the elasticity of the center of the face, which gives the TW747 driver an advantage in hitting distance.
 
Advanced players can opt for the TW747 460 driver, which is priced at $5,000 and features two interchangeable weight pegs that allow golfers to adjust the clubhead center of gravity to hit a variety of paths.