Cobra was once one of the top three golf brands of Acushnet, along with Titleist and FootJoy, and in March 2000, Acushnet sold Cobra to German sports brand PUMA, and since then Cobra has become one of PUMA's three brands.
 
Cobra's solid driver is so solid that there are a number of star golfers who are its big fans. Former world No. 1 Rick Fowler has been in love with Cobra's King LTD and won the 2019 WM Phoenix Open with the Cobra King F9 Speedback driver. Bryson DeChambeau always has a Cobra club in his bag, and he also used Cobra's new Cobra King F9 Speedback driver when he won the PGA Tour's 2018-2019 Sanctuary Children's Hospital Open.
 
The striking look is also a feature of the Cobra clubs, and the King F9 Speed driver stands out from the crowd in its yellow and black colour scheme. The current manufacturers use aerodynamic design for clubs, and while the aerodynamic design makes the swing experience smoother, it also often means that the center of gravity of the clubhead is higher, which increases the spin of the ball and shortens the tee distance. Based on the aerodynamic design of the leading edge, the Cobra uses carbon composite for the crown, which keeps the center of gravity of the head low, allowing the player to hit a higher ball path and lower spin.
 
Both Golf Digest and Golf Monthly have reviewed the Cobra King F9 Speed as one of the best drivers to pick in 2019. The new flagship also maintains the high forgiveness that Cobra drivers have always had, and the hitting sound and stability of the clubs have also been improved from the previous F8. The King F9 Speedback driver is currently priced at $449, but unfortunately the Cobra has not yet entered the Chinese market, and consumers may have to work hard to buy it.