LUSH, a trendy British skincare brand, focuses on non-polluting ingredients, focusing more on the appearance of the form and bright color, which is popular with the younger generation. Its exfoliating products are rich in natural materials, including scrubs, scrubs, and scrub soaps, helping LUSH to open more than 900 stores every year.
 
Rather than expanding the number of stores, LUSH cares more about the experience of consumers entering the store, adding salons, spas, coffee areas, etc., to highlight the characteristics of handmade products. LUSH exfoliating products are handmade by product makers, giving scrubs and scrub soaps more personalized designs, but the appearance is slightly rough, and the degree of industrialization is not as good as Sabon, Fresh, etc., which have exquisite packaging, and LUSH has almost no packaging, making it unsuitable as a gift.
 
LUSH body exfoliators emphasize naturalness, but the scrub is rough, sharp at the edges and corners, slightly more irritating, and suitable for the joints or ankles. The sea crystal scrub has a creamy texture and sea salt particles of different sizes, and is more malleable than scrub soap and scrub. For dry skin, emollient bars with a lot of cocoa butter and shea butter are more suitable for scrubs, with crushed almonds or red beans as scrub particles, with a fresh smell and gentle exfoliation. The price of a single scrub is 115 yuan, and the price of a single can of scrub is also about 140 yuan, and the price of a single product is not much different.
 
LUSH has always used an aggressive image as a marketing tool, such as using gay theme marketing and resolutely opposing animal testing, which has led to the controversy of the brand.