Compared with trendy personal care brands such as Bliss and Sabon, Dove, which was born in 1955, is undoubtedly a well-established mass brand. Backed by FMCG giant Unilever, Dove has a strong R&D team, and its shower gel is a well-known wash and care product, and in early 2018, Dove body scrub quickly became popular in China with affordable prices and ice cream textures.
 
Dove scrub has an excellent reputation and a high repurchase rate, and has become a major seller after the "Big White Bowl" body lotion, and has been selected as the best scrub list of authoritative media Allure. This is also due to Dove's consistent promotion of "True Beauty Action" since 2004, inviting only ordinary women to appear on the camera, emphasizing women's self-confidence.
 
The Dove scrub is plant-based scrub with no sea salt and cane sugar, and has a creamy texture as fine as ice cream, all of which are added with a quarter of Dove's unique emollient lotion, which is more malleable than ordinary scrubs, and can be used at home all summer at a time. A single can of 298 grams is priced at about 109 yuan, which is suitable for consumers who have never used body exfoliation products.
 
The three Dove scrubs use different plant exfoliating particles, and the scrubs do not dissolve in water like sea salt or sugar, making the scrub more durable and more suitable for targeted exfoliation of the body. Among them, the powder jar is the most popular among female consumers and has the most long-lasting fragrance, and pomegranate seeds with shea butter to exfoliate and moisturize the skin. The blue jar has the classic Dauphin shower gel scent, exfoliating with crushed macadamia nuts and rice bran, with particles of varying thickness and scrub. The green can is not as sweet as the powder can, and the flavor of aloe vera is mixed with kiwifruit seeds, which makes the body not tight after taking a bath, and the smell is more refreshing, which is most popular with male users.
 
Dove scrubs are not equipped with wooden spoons, they need to be equipped by themselves, and should not be directly dug with wet hands, as the residual moisture of the paste is easy to affect the quality.