Starting from a piece of handmade soap, Fresh is now backed by the international luxury giant LVMH, and has obtained huge R&D resources in France, such as laboratories specializing in the effectiveness of natural ingredients, including ingredients soy, sake, brown sugar, etc., and set off a trend of sugar-based skin care in the beauty industry. In 1998, Fresh launched the Brown Sugar Moisturizing and Skin-Rejuvenation Body Scrub, which won beauty awards from authoritative media outlets such as Allure and InStyle.
 
In the Chinese market, Fresh has a conservative strategy and has always followed a boutique model, while its e-commerce business has been slow to start until 2017, when it launched a flagship store on Tmall. The consumer group is concentrated on young women, providing them with basic body care, facial treatment. Fresh body exfoliators are small but each has its own characteristics, and in addition to the exfoliating and emollient benefits, it also pays attention to the packaging, making it a great gift choice.
 
A body scrub with brown sugar is a timeless classic. Evening primrose oil, sweet almond oil, almond oil and jojoba seed oil are added to prevent the skin from drying and peeling after massage, but the oil film after bathing is heavy, which is not suitable for consumers who prefer a refreshing bath feeling. The price is quite high, 200 grams and 400 grams, priced at 340 yuan and 590 yuan respectively.
 
Cocoa Vitality Moisturizing Body Scrub with cocoa powder and coconut husk powder as the main scrub ingredients, mixed with cocoa butter (cocoa seed butter), shea butter, and coconut oil, is mainly soft and keratin, and the scrub strength is slightly reduced. The paste smells of chocolate, and its chocolate-colored jam texture is quite curious, which may not be acceptable to everyone, and once it remains between the fingernails, it will greatly reduce the feeling of use. The price of 240 grams is 400 yuan.
 
Compared with the soft paste, Fresh also has a cocoa vitality moisturizing body scrub soap, after cleaning up the waste keratin, the body will not feel greasy due to too moisturizing, 200 grams are priced at 150 yuan, as a soap, its price is high.