As one of the earliest skin care brands to enter the Chinese market, OLAY has achieved a bumper harvest in word-of-mouth sales in its heyday, although the development momentum has been declining in recent years, OLAY, which inherits the most core technology ingredients from Procter & Gamble, is still one of the most powerful daily chemical brands in the Chinese market.
At present, OLAY's bath care line is still classified as "free-range" under the daily chemical category of Procter & Gamble, which is much more low-key than the skin care line that has become an independent family. In fact, Procter & Gamble, which has no separation of ingredient technology, still retains the highly moisturizing and moisturizing properties of OLAY cream in the shower gel. For example, the Nourishing Body Wash is formulated with a generous amount of lemon oil, citrus oil, orange peel oil and petrolatum to lock in moisture and prevent dry and flaky skin. SLS compound amphoteric base activity can knead a dense and rich foam, but it is also irritating, which is more suitable for healthy dry skin.
Niacinamide (B3) has always been OLAY's specialty ingredient, the newly launched niacinamide series shower gel, respectively, with peptides, vitamin C and hyaluronic acid three facial skin care grade ingredients, the main firming, bright, moisturizing effect, the series of shower gel 500ml capacity only 60 yuan, continuing the cost-effective characteristics of OLAY niacinamide products, although the addition of skin care grade ingredients is sincere, but the actual concentration of high-purity niacinamide added in the shower gel is average, And for rinse-off bath products, short-term contact can not have much effect. Compared with the skin beautifying effect of this series, the niacinamide series shower gel is bright and repairing, moisturizing and repairing, and firming and repairing, which are elegant orange blossom, freesia and light blue bell, which reflect the rich fragrance level is more worth looking forward to.
The Flower Fragrance Series shower gel is OLAY's latest shower gel with the main fragrance, which also has niacinamide additive, transparent paste, and rich foam. There are a total of 5 fragrance types, including Japanese cherry blossom fresh milk notes, sunset lavender tranquil grass notes, jasmine after rain fragrance aroma tea notes, dawn lily of the valley fragrance for cold woody fragrance, and charm floral fragrance Twilight rose, suitable for users who love natural fragrances.
The price of OLAY shower gel is almost the same as that of other popular daily chemical brands, the price of the basic series of 750ml is about 40 yuan, the price of niacinamide series 500ml is about 45 yuan, and the price of two bottles of 300g flower fragrance series shower gel is not more than 100 yuan, which is a cost-effective choice.