中国消费者对Bath&Body Works可能较为陌生,实际上它与维多利亚的秘密归属同一集团,主营身体沐浴护理产品,标志性香氛气味备受推崇。Bath&Body Works拥有1600多家分店,主要分布于United States和加拿大,已成为United States家喻户晓的沐浴保养品牌。在对社交平台Snapchat的女性用户调研中显示,Bath&Body Works是排名第五位的最受欢迎品牌。
Bath&Body WorksShower gel以丰富的香氛著称,拥有一百种以上香型选择,产品使用感大同小异,消费者自行选择喜爱香型即可。日本樱花香味、月光小径香氛、海岛木棉香氛这几款凭借着独特的香氛体验脱颖而出,一改清新自然的主流香型调,以瑰丽浓郁为主,常居大热款式前列。香型除种类足够丰富,如香水一般拥有前调、中调和后调,虽然留香时间不长,但胜在乳化后有着张扬独特的嗅觉冲击,香味辨识度高,颇受年轻女性的喜爱。
The shower gel is all gel texture, using SDS compound plant fatty alcohol surfactant, fast foaming and large amount, bubble bath is not a problem, in addition to adding aloe vera, vitamin E, shea butter and other moisturizing ingredients, has a certain moisturizing effect. The foam is not sticky after the upper body, easy to rinse, and the skin feels refreshing and does not dry out after washing, and the dosage is relatively economical.
高颜值的外观设计也是Bath&Body WorksShower gel一大亮点,不同香型款式均有匹配的色彩和贴画,目前Bath&Body WorksShower gel售价为85元(295ml),在主打香氛定位的Shower gel中性价比较高。