Ivory, as a classic brand under Procter & Gamble, is also a symbol of the marketization of American soap brands. But today, Ivory is nowhere to be found in markets outside the United States, with total sales of less than 1% of P&G's overall sales and even less than the company's popularity in the Asian market.
 
Ivory soap has a white body and a light aroma, making it suitable for people who like a light taste. It is floatable, playful, and breaks the notion that soap can only be cleaned. The reason why Ivory soap is able to float in water is that a small amount of air is added to the soap body during the making process, making Ivory soap lighter than water, thus achieving a floating effect. The floating characteristics make it able to attract children, convenient for parents to bathe young children, the soap also has a good reputation in the field of infant care, the price is very cheap, a piece of soap costs less than 10 yuan.
 
However, Ivory soap only has two types of soap, original and aloe vera, and there is little room for consumers to choose, although it has the advantage of floating and low price, although there is no official channel in China, it is convenient to buy by e-commerce.