L'Occitane is an internationally renowned fragrance care brand and a role model in the industry due to the highest number of directly operated stores in the world. L'Occitane was able to expand rapidly in the Chinese market by partnering with traffic stars and entering the e-commerce channel, but after the peak, store performance could not keep up in time, and its sales fell slightly in fiscal 2018 due to increasing online competition. Despite this, the scale of L'Occitane is basically stable at 10 billion yuan, and the five local cosmetics companies currently listed in China can only compete with it.
 
As the first step in body care, L'Occitane soap is special because of the aromatic experience of the added essential oils. L'Occitane Cleansing Soap is divided into four series: Shea, Floral, Botanical, and Traditional. Shea butter is the main product of L'Occitane, the soap of the shea fruit series is naturally the most classic, glycerin, shea butter, sweet almond oil and other ingredients are added, so that the skin is not tight after washing, there are three kinds of soap with shea milk flavor, shea fruit verbena flavor, and shea fruit lavender flavor, divided into 100g and 250g two specifications, respectively, priced at 60 and 95 yuan, which can be purchased according to the type and size of the fragrance you like.
 
For those who love rich aromas, L'Occitane Floral and Traditional is the most recommended, both of which are soap bases made from vegetable oils, plus plant and flower essential oils, so these two series have a very long-lasting fragrance. The floral fragrance series has a more fragrant taste, with peony, rose, and cherry fragrance options, 50g is priced at 50 yuan, and 75g of floral soap is sold for 60 yuan. The traditional series of 100g is priced at 50 yuan, with good cleaning power, each containing plant essential oils and glycerin, with a good moisturizing effect, including rose, milk, verbena, lavender, lemon, honey, and rosemary. It is worth noting that some people with sensitive skin may have allergic reactions to plant essential oils, such as stinging, redness and itching, etc., and should stop using them immediately.
 
If you prefer the cleaning effect, or have a regular exfoliation habit, the plant series soap with tiny particles is more suitable, there are 75g verbena fresh soap and 50g sweet almond soap two options to choose from, the price is about 50 yuan.
 
L'Occitane has only one cleansing soap, priced at 150 yuan, the main ingredients are sodium palmitate and sodium palm kernelate, which have good cleaning power and good foaming effect, but these two types of surfactants are easy to cause skin irritation, in order to reduce irritation, the formula adds coco-glucoside and decyl glucoside two mild, moisturizing surfactants, to reduce the "soap-based" skin feeling to a certain extent, but it is still not suitable for sensitive, dry skin.
 
L'Occitane soaps are beautifully packaged, have a classic scent, and are affordable, making them the perfect gift gift. It is worth noting that offline soaps are usually sold in sets, and online options are larger, and it is convenient to buy them alone or in combination.