In the 2017 ranking of the top 10 cosmetics groups in Japan, Lux is the only international brand in the top 10, with a market share of 1.3%. According to the data analysis of CBNData, Lux shower gel e-commerce sales rank second, better than Dove's shower gel, but far behind Dove's in soap sales.
 
Tracing the history of soap, Lux should be one of the earliest brands. In 1924, Lux launched the world's first mass soap with a slogan in the United States, and entered the Chinese market in the same year, monopolizing the soap market south of the Yangtze River, which was a smash hit. Today, Lux soap is still active in the soap market with affordable prices and tangy aromas.
 
Lux soap is still a soap base, mildness is not its main feature, the main feature is the use of fragrances, such as the two series of delicate soap and Jezhishu soap. Delicate skin series soap is the most common classic product in the supermarket, there are five kinds of floral fragrances, the best-selling is silky moisturizer, followed by eternal skin rejuvenation, the price is less than 10 yuan, it is a good choice for affordable cleaning, it is worth recommending. Jeonju soap is jointly launched by boutique perfumer Luc Berriet and designer Jaesuk Kim, with a unique fragrance, hibiscus flower, camellia, bergamot, the ingredients are still soap-based, the main cleaning ingredients are similar to the delicate skin series, 88g is priced at 29 yuan.