In terms of product coverage and market segmentation, Johnson & Johnson Infant has always been at the forefront of infant care. The introduction of tear-free formula baby care in 1953 laid the foundation for Johnson & Johnson's supremacy in the field of infant care. Since entering China in the early 90s, it has been at the forefront of infant and child care. However, soap, as a subcategory of Johnson & Johnson's baby, is not as popular as toiletry products such as shower gel.
 
Baby toiletries pay more attention to mildness and moisturizing, so the cleaning power is slightly insufficient. Johnson & Johnson babies have two categories: ordinary series and cool series, both for babies and adults. The cool soap is additionally menthol-glycerin, which is refreshing and more suitable for summer use. The ordinary series is more recommended Johnson & Johnson baby milk moisturizing soap, adding vitamin E, glycerin, good moisturization, not tight after washing, but also with milky fragrance, very classic, the price is also affordable, 125g is sold for less than 10 yuan, clean the body or daily cleaning hands, are very suitable.