Shanghai soap was originally opened by Unilever in China, and it was the earliest soap factory in China, and was later taken over by the state to become a veritable domestic brand. Shanghai soap has always enjoyed a good reputation, but around the turn of the millennium, the supermarket washing line has been occupied by Unilever, Procter & Gamble and other foreign brands, Shanghai soap continued to lose money, fortunately opened the e-commerce channel, in 2015 there was a sharp increase in sales.
 
At present, there are three soap brands in Shanghai: Shanghai medicinal soap, Shanghai soap and bee flower. The Bee Flower brand of Shanghai Soap is not the same as the Bee Flower Conditioner, but just the same name. This is the earliest soap exported by Shanghai soap, and it is also a high-end soap brand at that time, with sandalwood, rose, ginseng, jasmine and other fragrances, among which sandalwood soap is the most classic, and it is even placed in the wardrobe for fragrance. Nowadays, sandalwood soap has made a big fuss on the packaging, and the price of sandalwood soap in teak boxes is more than 200 yuan, but it adds more vegetable oils and essential oils than ordinary sandalwood soap, so the fragrance is more sufficient, and the foam is denser. However, such a price is inconsistent with the image of "five-yuan soap" of Shanghai soap, which makes high-end bee flower soap not dominant in the market.
 
The most sold and the most widely word-of-mouth are still Shanghai medicinal soap and sulfur soap within 5 yuan.
 
Shanghai sulfur soap because of the added sulfur ingredients, can play an antibacterial role, acne has a certain inhibition, but the basic sulfur soap sulfur smell is obvious, after cleaning the skin tightness is also very serious, because of this, Shanghai sulfur soap launched a neutral skin care sulfur soap, in fact, this is a non-soap-based product with sulfur powder, more suitable than ordinary sulfur soap as a facial cleansing, but the sulfur ingredients still have a certain irritation, acne skin is not recommended to use frequently, its price is higher than ordinary sulfur soap, 120g sold for 68 yuan. Refreshing boric acid soap, moisturizing aloe vera soap, and moisturizing soap are also affordable items of Shanghai soap, but the effect is not as outstanding as sulfur soap.
 
The main function of Shanghai medicated soap is sterilization, the cresol added by transparent medicated soap is its bactericidal ingredient, and the herbal transparent medicated soap and cool sobering medicated soap do not have the bactericidal ingredient, but they have a strong cleansing feeling on the skin, and the strong medicinal smell is unacceptable, so it is not recommended to use it to clean the skin.
 
As a domestic old brand, sulfur soap and sandalwood soap have a good reputation, but Shanghai soap is not willing to go parity, although the introduction of essential oil soap, craft soap, high-grade soap, etc., but such a change, there is not much income, still rely on parity products to win sales.