Recommended model: Refreshing aftershave
 
Shanghai Jahwa is a leading personal care enterprise in China, and familiar names such as Liushen and Megajing are its brands. Born in 1992, Gough is also affiliated to Shanghai Jahwa, and has carved out of a number of international skincare brands and occupied a place in the field of men's skincare in China. In offline channels, in 2018, Gough's cleansers and creams accounted for 5% and 6.7% of the market share, respectively; Online, Gough has become the sales champion of beauty products on Tmall Double 11 for two consecutive years.
 
Gaofu's products cover four major areas: skin care, hair care, perfume, and body care, mainly for men aged 19-35. In fact, regardless of gender or age, it is important to choose the one that suits your skin type. Gough currently only has one refreshing aftershave lotion, which has a refreshing texture and can be used on most skin types.
 
Refreshing aftershave water has a high alcohol content, and the addition of dipotassium glycyrrhizinate increases anti-inflammatory and anti-allergenic properties. Propylene glycol contained in aftershave water is a common chemical solvent that is mainly used to help other ingredients spread and penetrate evenly, and has weak moisturizing properties. Propylene glycol is a safe cosmetic ingredient approved by the US FDA, but some people will experience a stinging and burning sensation after using it. In addition, the refreshing aftershave water also contains acacia alcohol and other fragrances, which have a pleasant taste, but there is a certain possibility of sensitization, so it is recommended to avoid fragrance-sensitive skin, and healthy skin can use it with peace of mind.
 
The price of Shushuang aftershave water is 88 yuan, and a bottle has 120ml, which is quite cost-effective. It is worth mentioning that Gouf's current sales channels cover a variety of channels such as supermarkets, department stores, Watsons, cosmetics franchise stores and e-commerce platforms, which are almost the most complete among all brands, and it is very convenient to buy.