Recommended models: Men's After Shave Lotion, Men's Soothing Ice Cool Moisturizer, Men's Soo Ice Cool Moisturizer
 
Nivea's history in China can be traced back to 1930, when Novia moisturizer was all the rage in pharmacies and department stores in Shanghai, Guangzhou and other places. Nivea returned to China in 1994 and is now second only to L'Oréal Men's market share in the domestic men's personal care market.
 
Nivea's aftershave products are alcohol-free and mild, but have a strong fragrance. The product specifications are all 100ml, among which the price of men's aftershave lotion is the most affordable, less than 50 yuan can be purchased.
 
Men's After Shave Body Lotion and Comfort Ice Cool Moisturizer are both emulsion textures, light and moisturizing. In terms of use, Shu'an Ice Cool Moisturizing Lotion adds menthol oxypropylene glycol, which is slightly cool. In terms of efficacy, Shu'an Ice Cool Moisturizer adds a calming and anti-inflammatory effect through bisabolol, which is superior to aftershave lotion. Its price is also higher, selling for 120 yuan. Interestingly, these two lotions have also recently become popular with some girls as primers, which can be used to slightly enhance the wear of makeup.
 
Comfort Ice Cool Moisturizer and Comfort Ice Cool Moisturizer are a series of products that also contain menthol oxypropylene glycol, which is more refreshing to use because of its watery texture. Moisturizers contain moisturizing ingredients such as glycerin, vitamins, and polyols, and can also be used as toners. The ingredients are relatively safe and can be tried by sensitive skin. The price of moisturizing water is 94.5 yuan.
 
Nivea has been in China for a long time, and there are many purchase channels, which is very convenient to buy.