Recommended models: Men's Comfort After Shave, Hot Spring After Shave Lotion, Purifying Toner
 
L'Oréal, the world's largest cosmetics group, is one of many well-known brands. In the skincare category, Biotherm has been among the top three in Europe in terms of sales for many years. In 1985, Biotherm launched a breakthrough men's skincare product and is now one of the world's largest selling and most comprehensive men's skincare brands.
 
Shaving is a daily habit for many men, and after using manual shaving, small wounds are likely to appear, and the shaving area may also be red, swollen and inflamed. Aftershave is a product used to calm and astringent the skin, and some high-end aftershave also have the function of cologne, which can leave a fragrance for a short time. Biotherm aftershave is popular for its fresh and pleasant aroma and is also very effective.
 
Biotherm's aftershave products are available in two types: Men's Comfort Aftershave Lotion and Hot Spring Aftershave Lotion. Men's Aftershave is somewhere between water and gel because it contains alcohol, which can cause a stinging sensation on the face for a few seconds. In recent years, alcohol has been rejected by consumers in the skincare industry because it can cause allergies in some sensitive people, and when it volatilizes, it can take away moisture from the skin and exacerbate dryness. However, men's skincare products still use "refreshing and strong" as the main skincare countermeasure, especially in aftershave, and alcohol is still a popular ingredient among brands. Alcohol has excellent permeability to aid absorption, while Men's Comfort After Shave has the right amount of alcohol in the right amount of alcohol, which is mild and astringent, gives a cooling sensation, and can also play a role in anti-inflammatory, antiseptic and pores.
 
The hot spring aftershave lotion is more moisturizing, but it feels slightly oily and sticky. Allantoin is a water-soluble substance that can be absorbed by proteins in skin cells, but has a low transmittance rate and stays more on the surface of the skin to promote wound healing and moisturizing.
 
If you prefer a more refreshing feel, opt for Biotherm's Purifying Refining Toner, which can also be used as an aftershave. The composition of most aftershave water is actually similar to that of toner, but it is generally high in alcohol, and the effect is mainly anti-inflammatory or moisturizing, so it is not recommended to use aftershave on the whole face, especially some products with high alcohol content, which can easily cause dry skin. Toner has more benefits, such as whitening, acne, etc., and using the right toner as an aftershave can reduce the number of skincare steps.
 
The Purifying Toner has a lower alcohol content than aftershave, and the addition of Salicylic Acid and Witch Hazel makes it more calming and anti-acne. Salicylic acid is an active ingredient in the field of skin care to relieve acne, and the medium concentration of salicylic acid can dissolve keratin and accelerate metabolism. Oral administration of salicylic acid in pregnant women may cause fetal malformations and increase the risk of miscarriage, but topical use has no safety effect on pregnant women and the general public, so it can be used with confidence.
 
Biotherm relies on its women's brand offline, covering 140 department store counters in first, second and third-tier cities across the country, and selling them in Sephora, airports and franchised stores. In addition to the brand's official website and Sephora's official website, it has also opened directly operated stores on various e-commerce platforms. It is a pity that the two aftershave products have not been introduced into China and need to be purchased, while the skin purifying and fine toner can be easily bought, and the price of the product is about 300 yuan.