The breakthrough discovery of water-in-oil emulsifiers made it possible to manufacture stable emulsions, and Nivea was the first to patent the process. In Europe, Nivea has become synonymous with skin care. In the face cleansing and maintenance, skin care, men's skin care and other categories, it ranks first in the European market. As the world's largest skincare brand, Nivea's entry into China can be traced back to the Republic of China, and its blue packaging has been deeply rooted in the hearts of the people. Like L'Oréal, Nivea's men's collection has performed well, contributing almost half of its annual sales and ranking among the top three in the industry in terms of market share in China.
 
Nivea shaving cream has two types: shaving foam and ice cool shaving gel, of which the gel is alcohol-free, and has more water than the foam model, and the use experience is slightly better, and the reference price of both models is 46 yuan. It's worth noting that both shaving creams are packaged in a pneumatic can, which, like Gillette, is not easy to carry on a plane or train.