Many people attribute the end of beard to Gillette, who invented the safety razor in 1901, has been the leader in the shaving market, with a global market share of more than 70% over the years, and is well-known all over the world, but in recent years, the situation is not optimistic, in the face of falling to 59% of the global market share, Gillette implemented a round of price cuts with an average range of 12% in 2017, trying to turn the tide.
 
Despite its shrinking market share, Gillette's products are still among the top in terms of sales, and Gillette is the most accessible shaving brand on the shelves of major supermarkets. Gillette's prowess on hand razors is unquestionable, but his performance on shaving cream is more lackluster. Gillette is the representative of shaving foam, which is packaged in a pneumatic can with propellant, and this type of shaving cream is considered to be the most irritating due to the fact that it contains synthetic perfumes, alcohol, artificial colors or dyes that tend to cause stinging and discomfort to sensitive skin.
 
Since the first can of pneumatic shaving foam was introduced in 1949, two-thirds of the U.S. market has been dominated by shaving foam shaving creams for the next 10 years, which is also due to its convenient way of use, which can squeeze out rich foam with a single touch, without the need for manual foaming, and is the most convenient to use.
 
Gillette has two shaving foams, Lemon and Fresh Ocean, the former is a typical shaving foam, with a reference price of 28 yuan; The latter is a gel, a post-foaming gel composition patented by Procter & Gamble in 1993 that squeezes the gel into the hand and turns into a lather when rubbed. In addition, Fresh Ocean also designed the nozzle to be rotary, and the price of 69 yuan was also increased by as much as two times. Gillette is very convenient to buy in China, and the lemon flavor is milder in actual use.
 
It's worth noting that when it comes to the irritation of shaving foam, normal skin types don't need to worry too much. In addition, the pneumatic canister shaving foam is very inconvenient to carry outside, not only because it is large, but it is also a prohibited item on trains and planes, so it is more suitable for home use.