Many consumers first learned about Neutrogena through Watsons, and thanks to the rapid expansion of the channel, Neutrogena also gained a foothold in China. The skincare brand, which started as a non-alkaline cleansing soap, was acquired by Johnson & Johnson as early as 1994, but only entered China in 2004. In the Chinese market, where consumption has been upgraded, the department store channel has been reshuffled, and Neutrogena has fallen from the mid-to-high-end camp to the mass line. Neutrogena, which has always been known for its simple ingredients and outstanding results, coupled with the recommendation of dermatologists and major celebrities, has accumulated a certain popularity, and its shaving products are also known for their high cost performance.
 
Neutrogena Sensitive Skin Shave Cream, Skin Clearing Shave Cream and Razor Defense Shave Gel are three shaving creams that are slightly differentiated for different skin types. The biggest feature of Skin Clearing is that it is oil-free, and "Oil Free" is often understood as an oil-free product, or an oil-free formula designed for oily skin, which is often associated with "refreshing skin" and "no burden", and is not the anti-acne effect claimed by the market.
 
Both Sensitive Skin and Razor Defense have added glycerin to soothe the skin, and Razor Defense has a gel texture but no added dyes, so it can be used on sensitive skin, but its air can-like packaging has the disadvantage of not being portable because it cannot be carried on planes and trains. All three shaving creams are priced at $6.
 
In 2014, China's mass cosmetics market was strongly seized by local brands, foreign mass line brands collectively retreated, Neutrogena's offline channels were also greatly reduced, and its men's skin care product line was quietly delisted after a year, although the total sales in the first half of 2017 increased by more than 97% year-on-year, successfully achieved a turnaround, but the men's series still accounted for a small proportion, and its shaving cream did not lay out the Chinese market, the reason for this is that the Chinese shaving accessories market is too niche is inseparable.