Recommended series: transparent cup series, UF series, PPSU penguin cup series
 
Richell is derived from Rich and Well, which means high quality and high quality. Founded in 1960 in Toyama, Japan, Liqier's products cover baby products, pet products, daily necessities and rehabilitation care products, but since entering China in 2008, it has mainly vigorously developed baby products.
 
The predecessor of Liqier is a plastic company, and with this advantage, it has firmly occupied the position of the sales champion of children's water cups in Nichia, and it is almost the brand with the richest choice of materials in children's plastic water cups. Liqier focuses on high safety and good looks, with a total of 23 products on sale in China, divided into four series, of which the transparent cup series is the most well-known, followed by the PPSU penguin cup series, these two series are priced higher, between 60-179 yuan. In addition, there is also a one-handed tumbler series and a UF series, both of which are open tumblers for the home.
 
As the main brand of the brand, the transparent cup emphasizes the appearance design, and the bottle body is crystal clear, which is not unrelated to its use of more transparent tritan as the bottle material. In addition to the style, the transparent cup is very good in terms of safety, ease of use and functionality, it is very smooth to use, and the lid can be opened slowly with one hand, so it can be used by the baby independently without fear of hurting the baby's nose. And its straw is equipped with a slotted air valve, which can control the speed of drinking water, and also performs well in leakage prevention and choking. However, the tritan water cup made of Liqier has low hardness and is easy to break, which is suitable for consumers who are heavy and light on durability. In addition, the transparent cup series has the most abundant styles, with a total of 12 models, including straw cups and direct drinking cups, as well as different styles such as Ultraman and designer models.
 
PPSU is a safer material, on the one hand, it is more resistant to high temperatures than PP and tritan, and on the other hand, it is more resistant to wear and tear and has a longer life than other materials, which is directly reflected in the functional characteristics of excellent chemical resistance and acid and alkalinity. In other words, the PPSU cup can be filled not only with water, but also with juice. Compared with the transparent cup, Lichel's PPSU penguin cup series is more resistant to high temperature and falls, and is more practical. However, the nozzle is softer and it is not possible to drink water while ventilating, so it is only suitable for younger babies. In addition, PPSU water cups are generally more expensive, and the price of Liqier is between 135-179 yuan.
 
The UF series is a normal cup for children aged 2-5 years, which is optimized on the basis of ordinary cups. The curvature between the wall and the bottom of the cup is balanced, helping to guide and control the flow, the bottom of the cup and the handle have increased the anti-slip design, the color is fresh and harmonious, a bit IKEA style, divided into single ears and double ears, the price is 50 and 60 yuan respectively.
 
It is worth mentioning that there is one of the most special existences in the transparent cup series, which is more like the UF series products: straw training and sipping training cups, which are designed for babies who cannot learn to use straw cups and sip cups independently. The mother can gently press the lid air valve to increase the air pressure in the cup to help the baby absorb water, and it is also the only PP cup in the series, with relatively high durability, but the general baby basically does not need it.
 
In addition to its headquarters in Japan, the United States and South Korea have sales centers, its production, sales and trade points are located in China, and optimizing market penetration is its future development strategy in China. In the future, there will be more Liqier products on the market, and even more maternal and infant products newly developed by Liqier.