Zichu is an emerging e-commerce maternal and infant brand, and is also one of the first brands invited to enter the Tmall maternal and infant brand pavilion, affiliated to Guangzhou Changzheng, in recent years, it has done a good job in the field of waiting for childbirth, and has now opened up the infant market, and in 2018, Double 11 is among Tmall's "100 million yuan club".
 
The product layout of Zichu is very similar to that of October Crystallization, mainly focusing on the field of pregnancy and infants. The product line of diaper pads is also the same as that of October crystallization, all of which are on sale color cotton washable diaper pads and disposable baby diaper pads, focusing on cost performance, and the overall performance of the product is decent.
 
Like October Crystallization, the selling point of Zichu's colored cotton diaper pad is also double-sided, with a colored cotton fabric on the front and an 8:2 blend of bamboo pulp fiber and polyester fiber on the back. Although bamboo pulp fiber is not bamboo fiber, it is still far superior to cotton fiber in moisture absorption and air permeability, so that the two sides of the diaper pad have differences in function, and the color cotton warm bamboo pulp is cool, and the mother can use it according to different seasons. Its price is only 39-46 yuan, and the maximum size is 68*100cm, which is very cost-effective.
 
It is worth noting that the general color cotton fabric has good hydrophilicity, but the color cotton diaper pad at the beginning of the child absorbs water slowly, which may be caused by the addition of softener. In addition, in terms of washing, although Zichu's color cotton diaper pad supports machine washing, it is easy to pill after washing and is difficult to dry.
 
On the disposable baby diaper pad, although Zichu did not exceed the market expectations of the bright performance, but its sales are good, currently second only to Deyou, the price is 69 yuan / 100 pieces and 46 yuan / 60 pieces, suitable for small month old babies.