The brand's founder, Rebecca Finell, won the Baby Product Innovation Award for her invention of the greedy frog in 2005, which attracted a lot of media attention as soon as it was launched, and more than 10 TV shows, including Gounayar's "parents" and NBC, have done interviews, and Boon's users include Hollywood stars Brad Pitt and Brightny Spear. Its star product "anti-falling food design" suction cup bowl shape is very interesting, like an inverted hat, the anti-falling food joint surface fits the jaw, the texture is soft, will not cause harm to the baby, can let the fallen food slide back into the bowl along the joint surface, keep the table tidy, and finally do not need to wash the bib frequently.