Balabala is the No. 1 brand in China's children's wear market share in 2015. The well-known casual fashion brand Semir Group is the parent company of Balabala, which has been among the "top 500" private enterprises in China for 12 consecutive years, with total assets of 580 million yuan and has been listed on the Shenzhen Stock Exchange. Balabala has won the gold medal of the "China Cup" International Fashion Design Competition, and its clothing design integrates fashion elements with international and Chinese characteristics, the overall light and bright, candy color matching is quite the taste of the Spanish brand Bobo Choses. The color of the baby series is more elegant, all of which are pure cotton, with a pressed edge design, which is delicate and comfortable. The unit price of balabala's base shirt is about 100 yuan, and the down jacket can be bought for about 300 yuan, which is quite cost-effective.