Fisher-Price is the world's No. 1 infant toy company by sales, with a 36% market share in the U.S. toy market, and is a wholly owned subsidiary of North American toy giant Mattel, along with Barbie, Thomas and his friends. According to Statista, Fisher ranked third among the most valuable toy brands in 2017-2018, behind Lego and Japan's Namco. After entering the Chinese market in 2004, Fisher has become a leading brand of baby toys in China with its strong brand resources.
Fisher-Price's baby high chairs are divided into multi-functional high chairs and portable high chairs, and in order to avoid the fierce competition among the big guys, Fisher has put more effort into the convenient dining chairs and launched more models. The most popular of these are the Space Saver series, which received a score of 80 in Consumer Reports, and the Health Care series, which is excellent in terms of safety performance.
When it comes to comfort, the Space Saver is one of the few portable dining chairs with an adjustable backrest with a washable cotton cushion that's more friendly to your baby's soft body than the all-plastic Health Care, especially for use in winter. When it comes to ease of cleanliness, Health Care is also a standout among the many convenient meals, with every part of the dining chair machine washable. In terms of storage performance, the Space Saver is non-foldable, while the Health Care can be folded to close to the size of a laptop, the former is more suitable for home use, and the latter is more suitable for carrying out use. However, the portable dining chair has certain requirements for the adult dining chair to be used, and parents need to carefully check the instructions before using it.
Fisher-Price's dining chairs were also recommended by Consumer Reports, with the EZ Clean ranking first with a score of 89 and being named a Best Buy. The EZ Clean is a compact multi-purpose dining chair that is easy to install and adjust, the five-point harness can be adjusted to suit different baby sizes, and the entire cover is machine washable and easy to remove and set.
There are only two dining chairs available in Fisher's domestic online flagship store, namely the 2-in-1 Modern High Chair and the Health Care Portable Dining Chair, priced at 999 yuan and 269 yuan respectively. There are also some other styles on Meiya that users can choose by themselves.