Founded in 1957, it is a well-known Japanese maternal and infant products brand and a leading enterprise in women's and baby products. In 2002, it officially entered China, introduced foreign production lines, and produced products of the same quality as Japan. With high visibility and stable quality, it is also a leader in China's baby products market. The red scale on the Pigeon bottle is clear and easy to measure, and the reputation has been good, and the price is affordable, and it has been spread by word of mouth among the user base. In 2015, Pigeon's sales reached 84.413 billion yen, of which 53.4% were overseas business, and it continues to target emerging markets such as India, Russia, and Brazil.