Founded in 1985, Earth's best is entirely organic and contains no genetically modified ingredients. Earth's best is the first and only fully organic baby food brand, recognized by the U.S. Department of Agriculture as a national USDA Organic certification, and is also kosher kosher. Earth's best rice cereal series is made of natural organic brown rice, which is mellow and delicious, and electrolytic iron is specially added to make it easier to absorb and utilize. Although the price is higher, the good reputation has made its customer base grow rapidly.