As a member of the Gap Group, Old Navy has even overshadowed Gap in recent years to become one of the most popular casual wear brands in the United States, and it has always adhered to the philosophy that "fashion is not just a privilege of the rich, everyone can enjoy it". However, compared to the two close relatives of Gap and Banana Republic, Old Navy's design style is not only different from the understated style of the former, but also different from the aristocratic style of the former, but integrates elements of nature and athleisure, with lively colors and bold designs. With the recognition of this off-the-beaten-path design philosophy and affordability, Old Navy became the number one retail apparel brand in North America.
虽不是靠牛仔裤发家,但Old Navy的牛仔裤品质不容小觑,它在Buzzfeed网站的测试中,成功击败了H&M、Forever 21、Target,以及American Eagle等高街品牌,成为最受好评的Skinny牛仔裤品牌。总的来说,Old Navy的牛仔产品款式较多,除skinny外,市面上流行的修身、男友风、微喇等款式都有,目前和skinny同样欢迎的裤型还有修身款,不过它也常被人诟病设计过于简单,修身效果不显著,但胜在面料舒适,做工较好,且价格实惠,一百多元就可买到,因而依然受到许多年轻人的喜爱。
Old Navy has abundant sales channels in China, and it can be easily purchased online and offline, with a price of between 120-349 yuan, which can be said to be very cost-effective among international fashion brands with similar positioning.