In 1997, the founder of Acne Studios gave 100 pairs of jeans to 100 friends and family, to great acclaim. Soon after, the jeans were featured in well-known fashion magazines such as Wallpaper* and Vogue Paris, and Acne Studios has since made a name for itself as Sweden's new hipster brand, loved by fashion insiders, graphic designers and filmmakers. It now positions itself as a "modern luxury brand", with high-profile ready-to-wear shows at Paris Fashion Week, and now has more than 50 flagship stores in more than 10 countries around the world.
 
Jeans are one of Acne Studios' most prestigious products, with a simple and easy-to-wear design style as the main theme, no complicated design, simple cuts, plain colors, and a clean and cold temperament under the minimalist style. In an age of diversification and homogenization, Acne Studios decided to replace its existing denim offerings with new, permanent styles and launch a new seasonal denim collection under its Blå Konst brand (Swedish for "blue art"). The permanent range includes three washed styles: loose, straight and tight, making it easy for consumers to choose. Although the design of its denim products has retained the same minimalist style as before, there are many changes in itself: the fabric has been added less elastic material, and the buttons and rivets have been redesigned.
 
One of Acne Studios' most classic and popular collections is Skin5, which is favored by stars such as Yang Mi, Song Qian, and Tang Yan, and is known as the jeans that "can make you become a supermodel". It continues the classic five pockets, and the fabric is moderately elastic to accentuate the hip curve, slimming, slimming, and comfortable and warm, suitable for slimmer women. However, it is not currently sold on the official website in China, and the price on the official website in Europe is 170 euros.
 
At present, there is only Acne's flagship store in Beijing, where you can go to experience its beautiful design known as an art museum, and you can also buy its denim products on the online website, with prices ranging from 1,700 to 2,700 yuan.