Bulgari is the world's third largest jewelry brand after Cartier in France and Tiffany in the United States, known for its bold design and unique style, which is sought after by celebrities from all over the world, and is favored by royalty and Hollywood movie stars. The 300-euro Bulgari square scarf is indeed not cheap enough, but her pattern is designed to shine as gorgeously and shiningly as her jewelry, feeling noble and classical, and there is no shortage of consumers who are willing to pay for it.