Founded in Florence in 1921, Guccio Gucci is known for its keen sense of fashion and unrivalled Italian craftsmanship. The first to print the name as a logo on merchandise, becoming the earliest classic logo design, made Gucci quickly become a symbol of wealth and luxury in the 50s and 60s. The brand launched the printed silk scarf in 1967, and Jacqueline Kennedy couldn't get enough of it. Since then, Gucci has matured and become synonymous with fashion trends and "Made in Italy", and a brand admired by those who seek high-end quality. Some of the styles of Gucci square scarves can be won for more than 1,000 yuan, which is very cost-effective among luxury brands and has become the first choice for many women.