Recommended item: double tulle pajamas without side seams
 
Different from the mass brand defined in Japan, MUJI represents the mid-to-high-end lifestyle in the era of consumption upgrading in China, and is the trump card of lifestyle department stores loved by young consumers. According to the 2017 fiscal year report released by MUJI's parent company, MUJI's revenue in the Chinese market was 68.9 billion yen (about 4.03 billion yuan), a year-on-year increase of 25.4%, and China has become the second largest market for MUJI in the world.
 
MUJI, which has always advocated a minimalist style, has been labeled as "frigid" by consumers. The color of its pajamas is mainly light colors, giving people a sense of peace and tranquility, and stripes are also more used elements. Like Uniqlo, Muji does not have a dressing gown product, and the pajamas are mainly split two-piece sets, but there are women's nightdresses, providing a relatively diverse choice for female consumers.
 
In addition to the pursuit of simplicity in style, MUJI also pays attention to the comfort of the pajamas themselves, the fabric used is basically 100% cotton, and the "no side seams" design of the side seams is removed from the pajamas and pajamas, which can avoid the seams from contacting the skin, making them more comfortable to wear.
 
However, the shortcomings of MUJI pajamas are also very obvious, and the official introduction of the product has also been clearly stated. For example, the pajamas with double combing and weaving process are easy to see the yarn of the jointed part due to careless pulling, and improper washing will cause wrinkles on the surface of the fabric, and often wearing and washing pajamas will even cause some of the prints to crack, and it will also easily cause pajamas to fluff and pilling due to friction. In contrast, a set of 400-500 yuan MUJI pajamas is not cost-effective.