Recommended collection: satin pajama set
 
The annual "Victoria's Secret" lingerie show is one of the hottest fashion shows in the world, and has been reported by the global media as the "underwear event of the century". Therefore, unlike most brands that focus on using natural fabrics to make comfortable pajamas, Victoria's Secret seems to "go the other way" and firmly grasp the psychology of female consumers in the design of pajamas. As the main brand of "sexy" women's underwear, Victoria's Secret has already made perfect use of fashion elements such as stripes and lace, and its bright colors and proper tailoring have undoubtedly become the first reason for ladies to buy Victoria's Secret pajamas.
 
The exterior design of the pajamas is closely related to the fabric used. Cotton is rarely found in Victoria's Secret pajamas, and many are blended with modal, spandex or nylon. Although the skin-friendliness of cotton blended fabrics is not as good as that of pure natural fabrics, it can improve the dyeing performance of the fabric, and the color selection of pajamas is also richer, and it can also effectively improve the shortcomings of cotton fabrics that are easy to shrink, and the depreciation rate of pajamas is relatively slow. It is worth mentioning that Victoria's Secret uses 100% polyester fiber (polyester) as the main fabric for pajamas. This chemical fiber material can create a smooth satin texture similar to silk, but the price is much cheaper than silk, and the price of a satin pajama set is about 500 yuan.
 
However, in recent years, Victoria's Secret, which used to sell "sexy", has declined in consumer satisfaction scores and performance, and Victoria's Secret has adjusted its business strategy, and even stopped the swimwear product line and shifted its focus to athleisure and loungewear. Its product line called "pink" series is mainly aimed at young ladies aged 20-30, and the pajamas are loose cotton-blend letter printed T-shirts, with a more youthful and natural style, and the price is mostly within 300 yuan.