Founded in 1927, Hengyuanxiang uses more than 10,000 tons of wool annually, and is the first enterprise in the industry to obtain the pure wool mark, ISO9002 certification, and national quality award, and is also a time-honored brand in China. Since the 2008 Beijing Olympic Games, it has provided "tomato scrambled eggs" dresses for the Chinese Olympic delegation for three consecutive times. Hengyuanxiang sweater is mainly made of wool, and the price is mostly concentrated at about 300 yuan. Since Hengyuanxiang has a 100% coverage rate of sales outlets in the provincial market, it has a very sound sales system and is very convenient to buy. However, the brand's sweater style is conservative, and the sales target is mainly middle-aged and elderly people.