Dubbed the "King of Cashmere", Brunello Cucinelli was the brand that Brunello Cucinelli named after himself in 1978. Brunello Cucinelli invented the world-famous cashmere dyeing technique, and the cashmere market no longer dominated with beige and gray as the main colors. In 2014, Brunello Cucinelli became a designated member of the Federal Reserve Board of the Italian National Chamber of Fashion. Brunello Cucinelli's outfit is really delicate and not fancy, and in the official engagement photo of Prince William and Princess Kate, both of them wear Brunello Cucinelli cashmere sweaters. Brunello Cucinelli uses cashmere from China and Mongolia, while the fine wool and cotton yarn comes from Loro Piana® and Cariaggi®. Its sweaters are made from 100% cashmere to blended and velvet materials, with excellent matching, slim tailoring, and elegant and luxurious designs.