The troubles of mat enterprises are precisely the carnival of home textile brands. Just when they were unable to intervene due to the professionalism of traditional mats, the rise of ice silk rattan mats provided them with an opportunity. The reduction of technical difficulty allows them to manufacture product differentiation only by being responsible for style design, and the rest is handed over to the OEM factory. At the same time, home textile brands such as Fuanna also use existing marketing channels to quickly seize the market.
 
In order to cover the target audience more comprehensively, Fuanna has derived three sub-brands: "Fuanna", "Xinerle" and "Shengzhihua", which are concentrated in two specifications of 1.5m and 1.8m, but there are differences in the focus of the product line. Fuanna's styles are diverse, Xinerle is mainly double-sided seats, and the holy flower focuses on pattern design.
 
Fuanna's several sheets of ice silk mats are all in an elegant style, suitable for most simple families, and the price is around 340 yuan. If you don't want to expose the mattress and feel that the style of the bed sheet and bed skirt is too cumbersome, you can choose the fitted mat type, which is fully wrapped to prevent the mattress from being soiled, and it is not easy to shift when used, and the price is about the same as the bed sheet type.
 
Consumers who want to try double-sided seats and can't bear to give up the foldable feature can consider buying Xinerle. It uses a mix of ice silk mat and imitation rattan mat, so it is still easy to store, and the price is about 200 yuan. If you are more picky about the pattern, the holy flower is the best choice, its design style or elegant, or cute, or exotic, the price is controlled within 300 yuan.
 
It should be noted that Fuanna's ice silk imitation rattan mats do not support washing, and can only be wiped and cleaned slightly.