In terms of straw mats, Ningbo Gulin Town is the most prestigious, and in its nearly 2,000-year history, its influence once affected Japan, North Korea, and Southeast Asia. As a representative brand of Gulin straw mat, Huang Gulin is also the first enterprise in the industry to obtain the protection of the origin mark. Its straw mat products have been presented to international friends by Premier Zhou Enlai as a national gift, and its sales have also won the championship in the domestic market year after year, with the first place in the online performance and only 60% of its sales in the second place.
However, the straw mat market is greatly affected by the weather, and the product depreciation rate is also high, making it difficult for manufacturers to stock up quantitatively. At the same time, consumers are also troubled by the fact that straw mats are prone to mites and need to be taken care of frequently. Under the two-way demand, the beautiful and easy-to-store ice silk imitation rattan mat came into being, quickly conquering the large mat market. The trend of the times, Huang Gulin and other old mat companies have also joined.
Compared with natural mats, the raw materials of ice silk mats and rattan mats are easy to obtain, low cost, simple process and diverse styles, but the cooling feeling and durability performance are not very good. The ice silk mat is woven with warp and weft threads, and the warp threads are polyester fibers, that is, plastics, which constitute the mat surface and have poor cooling effect. The weft thread is cellulose fiber (pulp), interwoven in it, and generally cannot be washed. On the contrary, the imitation rattan mat is wrapped in a cellulose material with polyester fiber filament, the surface is pulp, and the inner core is plastic. Although it is waterproof, it is less durable than the ice silk mat and can only be wiped slightly.
For Huang Gulin, the complex straw mat can still make high-quality products, and the ice silk imitation rattan mat is not a problem, but the color and style of the product are not as rich as the home textile brand, which is also a common problem of mat enterprises. Huanggulin mainly has three types of products: ice silk mats, imitation rattan mats and double-sided mats. The ice silk mat is mainly jacquard, which basically supports washing, easy to take care of, and the price is controlled within 400 yuan. If you pursue a better decorative effect, you can choose bed sheets, but they use more materials and high cost, and the price is generally more than 600 yuan.
There is no innovation in the style of the imitation rattan mat, but the weaving technique and density are slightly different, which affects the comfort and durability of the mat. The diamond-shaped pattern interwoven with 2 colors and 4 threads has the most sparse density, but the cost performance is excellent, not more than 400 yuan. If the requirements for durability are higher, the density of the cross weaving is the highest, and the mat surface is more delicate, and the price is 50-100 yuan higher than that of the diamond-shaped model. Most of the Huanggulin imitation rattan mats support customization, the area and style are different, and the price per square meter is also slightly different, which can be found or consulted in the official flagship store.
The double-sided mat is a composite product of two kinds of mats, the function is more practical than the single-sided style, there are three options of imitation rattan mat ice silk mat, bamboo mat ice silk mat, bamboo mat imitation rattan mat, according to the different sizes, the price ranges from 300-600 yuan.
In addition, Huang Gulin also sells ice silk seat cushions, ice silk sofa cushions and other products, if necessary, they can also be purchased at once.