LOVO is an e-commerce brand under Luolai Life, focusing on Internet direct sales. This young brand, which has been established for less than 10 years, has developed rapidly, and has been the sales champion of Tmall Double 11 Home Textile Category for six consecutive years since 2012.
 
The reason why LOVO is popular among domestic consumers is inseparable from its model of making full use of the natural advantage of covering the whole country online on the Internet and introducing cost-effective products. Although there are not many types of LOVO wool quilts, most of them are filled with Australian wool to ensure that the wool quilts are of high quality. The polyester fiber fabrics are treated with high-density brushing process to improve the shortcomings of chemical fiber fabrics that are not delicate and soft enough to the touch. Among them, the fabric of "Warm Anti-Mite Australian Wool Quilt" has also been treated with anti-mite technology to create a more comfortable and healthy sleeping environment.
 
However, in terms of wool warmth, LOVO is not very good, and it is mostly a mixture of wool fibers and polyester fibers, with a wool fiber content of about 50%. If the user has higher requirements for the warmth of the wool quilt, it is recommended to buy 100% wool fiber products. The LOVO wool quilt is also quilted, with two stitches, curved and diamond-shaped, and the eight-point fixed quilt buckle is used to fix the quilt cover and quilt core, which is recommended for users to use with the quilt cover.
 
LOVO takes 80 and 90 people as the main audience, and the price positioning is in line with the range of mass consumption, and the wool is sold at about 300-500 yuan. For those who don't have enough budget but want to buy a decent wool quilt, LOVO will be a good choice.