According to the 2017 annual report released by Mercury Home Textiles, the company's operating income and net profit are higher than the average level of the same industry, and its market share is second only to Luolai Home Textiles, tied for second place with Fuanna, and successfully landed on the Shanghai Stock Exchange in the same year.
Mercury home textile wool quilt is complete, the number is more, the wool source mainly has Australian wool and domestic wool, of which the wool is filled with domestic wool is the majority, the fiber content is more than 100%, suitable for use as a warm winter quilt, and part of the two-in-one quilt and spring and autumn quilt is wool and chemical fiber or mixed wool between different varieties of filling, such as "wool silk two-in-one quilt" is filled with 80% wool and 20% polyester fiber, "Australian fine wool spring and autumn quilt" fiber content is 60% Australian wool and 40% other fine wool.
In addition to taking into account the wool filler of different production areas, in the quilt fabric, Mercury Home Textile also uses cotton fiber and polyester fiber, the softness and breathability of cotton fiber will be slightly better than that of polyester fiber, but polyester fiber will not easily drill out of the quilt after high-density textile and down-proof process treatment.
Wool quilt is a common design in wool quilt products, Mercury Home Textiles is rich in this type of products, in addition to the same as Luolai Home Textiles and Fuanna have medium length silk wool quilts, and there are also quilts filled with polyester fibers. However, compared to quilts made of natural fibers, fiber quilts are less hygroscopic, breathable, and skin-friendly. Therefore, those who want a more comfortable experience should also choose a quilt filled with natural fibers.
Mercury Home Textiles is positioned in the mid-end market, mainly providing comfortable, close to life and cost-effective products, the price of basic warm wool quilts is between 250-500 yuan, and the price of Australian wool quilts is slightly higher, generally 400-800 yuan. In addition, in the era when brands in the home textile industry are still dominated by offline channels, Mercury Home Textiles is one of the earliest home textile brands to sell online, and the proportion of online revenue in total revenue in 2017 is higher than that of brands such as Luolai, Fuanna and Mengjie, so consumers can easily buy a lot of Mercury Home Textiles wool quilt products online, and the purchase channel is very convenient.