Qiqiang is a competitive brand in the domestic detergent industry, and its subordinate Nanfeng Chemical Group Co., Ltd. is a large state-controlled listed company, with total assets of 3.5 billion yuan and sales revenue of 3.2 billion yuan. The biggest feature of Qiqiang is its brand image of tough style, strong detergency and high cost performance, which is very competitive in the domestic market, but its positioning is relatively low-end, and laundry soap is also not dominant in terms of mildness, and it belongs to the low-grade mass brand.