Tide was born in the United States in 1946, is an important washing and cleaning brand under Procter & Gamble, and once produced the world's first synthetic laundry detergent. Tide entered the Chinese market with the "Daily Decontamination and Sterilization Series" laundry detergent and maintained its market share in the domestic market. Procter & Gamble's production strength is strong, and the Tide laundry soap and Shufujia brand jointly focus on "sterilization special effect", and the product quality is clear, and the basic performance is good. However, Tide is positioned in the middle and low end, which is suitable for consumers who pursue cost-effectiveness.