Guangzhou Blue Moon is a wholly foreign-owned enterprise wholly owned by Hong Kong Blue Moon International Group Co., Ltd. In the 2013 China Brand Power Index survey of the Ministry of Industry and Information Technology, Blue Moon laundry detergent and hand sanitizer ranked first in comprehensive share. As the leader of domestic brands, Blue Moon has a high market share in the domestic market, but consumer reports and online user evaluations show that the performance of its bleaching agent products is average, and it relies more on marketing methods to win.