Veggers is the second well-known brand launched by Velux after Velux, positioned in the middle and high-end, known as "the magician who makes housework easy". Since its establishment, Willis has been committed to the research of disinfection, personal care and household cleaning products, participated in and supported the research of the China Center for Disease Control and Prevention, and now its brands cover four categories of daily chemical products. The brand awareness of Willows is very high in the southern market, accounting for 50% of the Guangdong disinfectant market. Its bleach has a certain effect, but the brand recognition is low, and it is easy to be confused with Willows and lacks brand characteristics.