"People call people, a thousand voices are silent, goods call people, and the head comes from the nod." It is no exaggeration to use this sentence to describe the former Braun electrical appliances. The 60s and 80s of the last century were the pinnacle of Braun, and the Ten Commandments of many excellent products represented by Steve Jobs were written by Braun's design director at the time, Dieter Rams. Dieter Rams is also the epitome of minimalist design, whether it is Apple in its heyday or Muji, you can see the shadow of Braun products in it, and Braun has also achieved brilliant achievements in the fields of home appliances, watches and audio equipment.
Braun has a lot to do with coffee machines, and in 1972, Braun launched the KF20 filter coffee machine, designed by Florian Seifert, which not only has bold and innovative shapes and colors, but also does a very good job in spatial integration, which has achieved extremely high sales in the market and made the coffee machine a universal device for daily life.
Today, Braun has scaled back a lot of its product line, and the KF610 drip coffee machine is one of the few products in this segment and is relatively mediocre in design. In the absence of a grinder, the price of 1399 yuan also seems slightly higher.