Recommended models of flagship TV:HZ75U9A、65EC880UCQ、75EC880UQ、55EC880UCQ
 
Recommended models for cost-effective TVs online:H55E75A、LED32EC350A、H55E3A
 
Hisense was founded in1969,It has developed rapidly in recent years,It has become the No. 1 brand in the domestic TV market,in2018World Cup in Russia,Hisense took over the baton from Sony and became an official sponsor。 Hisense has been actively exploring overseas markets in recent years,In addition to China,Hisense in South Africa、Australia's market share is also the first,2015Acquired Sharp's TV business in North America,2017Acquired Toshiba's global TV business,Won the world's top three TV market share in a short time。
 
ULED technology
 
Hisense is undoubtedly the most enthusiastic manufacturer of picture quality adjustment among its own brands,It is one of the few TV companies in the world that has the ability to develop picture quality chips,Today, the high-end market is mainly divided intoOLEDThe camp andQLEDThe camp,And Hisense has found another way to develop its own ULEDThe technology and laser TV。
 
ULEDThe core technology is backlight partition dynamic control and Hiview picture engine technology,Quantum dot technology is also used in some high-end products to improve the color gamut,It's just that Hisense doesn't call them QLED。 Whether it is QLED or ULED, the principle is to adjust and improve on the basis of the existing LCD, although it is not as revolutionary as OLED technology, but it does improve the image quality. Ordinary consumers don't need to understand specific technology,Just treat TV as a black box,The standard for evaluating picture quality is only the picture presented。
 
Flagship U9
 
The U9, which frequently appeared during the World Cup, is HisenseULED's flagship product, and won the CES 2018 "Global Display Technology of the Year Gold Award". We have repeatedly emphasized the importance of backlight and adjustment to LCD TVs, among which the direct dot matrix backlight is one of the most obvious technologies to improve picture quality, in flagship TVs such as Sony Z9D and Samsung Q9F, dot matrix backlight has played a decisive role. The U9 is equipped with a record-breaking 1054-zone dot matrix backlight, with a control accuracy of 12 bits per backlight LED and a peak brightness of 2000 nits, and the hardware parameters are not inferior to the Sony Z9D and Samsung Q9F. What's even more amazing is that Hisense released an 8K resolution U9D on the eve of the World Cup final, the number of partitions reached 5376, and its own record was refreshed by another order of magnitude.
 
Product range
 
Independent brands should not only take into account different online and offline channels, but also maintain the interval between high, medium and low models, and there are many and mixed models, which cannot be listed here. Hisense models are generally composed of letters and numbers,The size of the first digit can be roughly seen positioning。 8/9 is generally positioned as the flagship of the series, such as U9, EC880, etc., 7/6/5/4/3 positioning is reduced in turn, and the number with C behind it is a curved model.
 
Products with ULED technology are positioned in the mid-to-high-end and are generally installed on models with the first number greater than 7. U series positioning flagship series, generally sold offline, roughly equivalent to Samsung's Q series, there are U9/U8/U7 several models, among which U9A is the leader, the picture quality can be compared to Sony Z9D, 65 inches are priced at 20,000 yuan, and 75 inches are priced at more than 30,000 yuan. The second choice is EC880, NU7700, U7A and other models, all of which are models equipped with ULED technology, and the prices are within 10,000 yuan.
 
For example, EC880 is the higher positioning in the series, with ULED image quality technology, and EC500 is the entry-level model. The E series is also an online model, and the U/NU is mostly an offline model, and its approximate positioning can be judged by the size of the first number.
 
Hisense uses a customized Android system,Use Huashu license and resources,UIIbuilt-in Hisense gathers a good-looking platform,Can push content through personal viewing habits,Include iQiyi andICNTV's resources,Resources are very rich。 The membership fee is about 400 yuan a year, but regardless of whether you open a membership or not, 15-30 seconds of boot advertising is inevitable. Many models can be controlled by voice through the remote control,This is a very practical function for TVs without mouse and keyboard,Hisense has also added image recognition function in the latest mid-to-high-end models,Press the function key to identify the athletes who appear in the TV picture、Star,And give its introduction,This may be the next technical trend after voice。