OLED TV recommended models: OLED77W8, OLED65C8, OLED55B7
 
Recommended models for LCD TVs: 65SK8500PCA, 75UK6200PCB, LG65CJ, 65LG63CJ
 
LG TVs have the second largest global market share after Samsung. When it comes to the popular IPS hard screen and OLED technology, we have to mention LG. Don't look at LG in the domestic OLED TV market share is not high,But whether it is Sony、Philips,Or the domestic Skyworth、Konka、Changhong and other brandsOLEDThe TV is used by LG subsidiaryLGD(LG Display)Produced panels,This is an open secret in the industry。
 
Advantages of OLED technology
 
OLED technology is undoubtedly revolutionary, it is not like the current QLED is only an improvement of the mature LCD liquid crystal, but a completely different principle of the product, it brings advantages and disadvantages are completely new. The biggest advantage of OLED is that each pixel is self-illuminating without the use of a backlight, which makes the OLED panel display completely black without the interference of the backlight, with a brightness of 0 and a contrast ratio close to infinity. Pixel-level light control is another huge advantage, with 4K-OLED panels having the equivalent of 8.3 million partition backlights, which are orders of magnitude more delicate than LCD TVs when displaying highlights than scenes.
 
OLED is only a few millimeters thick and has a bendable shape due to the lack of a backlight, and LG released a concept TV that can be rolled up at the CES show. High viewing angle is alsoOLEDTV's great advantage,No matter which angle you watch, it will not change color,And the response speed is only one thousandth of the LCD panel,All kinds of advantages make OLEDThe lower limit of picture quality of TV is very high,Even if OLEDThe brightness of TV is generally not high,But it has an incomparable HDR effect。
 
OLED technology shortcomings
 
OLEDThe biggest door of TV lies in its service life,OLEDThe organic materials used will degrade by themselves,Limited life,For this reasonLGD had to develop a compromise versionOLED technology:W-OLED。 The technology increases white pixels,Greatly prolongs the service life of the panel,Almost the same as ordinary TV,The long-troubled burning screen phenomenon has been greatly alleviated,The brightness has been appropriately improved,Even the cost has been reduced,Paved the way for the popularization of OLEDTV,Buy the last two yearsOLEDThe TV you don't have to worry too much about the burning screen and life。 But then there is a W-OLEDThe color performance deteriorates,People often boast of mobile phonesOLEDThe screen is colorful,I thinkOLEDThe TV also has the same characteristics,But in fact, at presentOLEDThe color gamut level of TV is not particularly high。
 
OLED TV series
 
Although all major brandsOLEDTVs use LGD's panels,LG uses its own display technology to equip its own original screen,It does have more advantages in product compatibility and technical processing。 It is very difficult to do a good job of adjusting the image quality of OLED, especially in the dimming of dark details, and this is also reflected in the price of the product. In the comprehensive test score of hundreds of TVs of different brands in North America by the United States"Consumer Reports,LG's OLED TVs are almost slaughtered,Eight of the top ten products are from LG。
 
Sony and LG are both manufacturers of flagship OLED TVs, which are often compared. Comparing the quality of images between two top-of-the-line products can be said to be a metaphysics, but in terms of design, both have their own ingenuity. LG's flagshipOLEDTVW8Split design,The heavy host and speaker are separated,Only a few millimeters thick and flat screen can be seamlessly "pasted" on the wall,Integrate with the wall,Do not deliberately emphasize its own existence。 Sony's A1 is not a split design, and combined with the screen sound field technology, it does not emphasize thinness and lightness, and the base is removed and the bracket is used to support it, and there is a certain upward tilt angle, which is more design-rich.
 
Dolby Vision HDR
 
All LG OLED TVs support the "Dolby Vision" HDR standard and "Dolby Atmos". Dolby Vision is a high-spec HDR standard introduced by Dolby, which adds dynamic metadata to adjust the effect of HDR according to different scenes. "Dolby Vision"The certification has a high hardware threshold,In a bunch of mixed HDRTVs,"Dolby Vision"HDRthe highest gold content,It is a symbol of top picture quality。 But if you really want to ask how useful this standard is, in fact, there are not many videos that support this standard at present.
 
Dolby Atmos
 
"Dolby Atmos" is different from the "Dolby certification" of the bad street, in the past, 2.1 stereo or 5.1, 7.1 surround sound can only create a two-dimensional sound field, and Dolby Atmos also adds speakers in the high and low directions, which can create a sound field of the entire space, so it is called panoramic sound. LG's OLEDTV series is equipped with a full set of top Dolby sound and picture packages,It can be described as quite luxurious。
 
OLED TV series
 
LG's OLED product line is indicated by letters for positioning, and numbers for the year. The positioning of B/C/E/W is increased sequentially. W7 is the OLED flagship in 2017, W8 is the replacement product of W7 in 2018, it belongs to the LG high-end product line seal series, with a split design, and the ultra-thin screen can be pasted on the wall like paper. The three series of B/C/E are all traditional one-piece designs. The power and number of speakers in the E series' audio system are the same as those in the W series, while the power and number of speakers in the C\B series have been downgraded. However, the other parameters of the whole series of panels are basically the same except for the size, only there is a gap in the image quality chip, and the lower price of the B series appears to be more expensive.
 
LCD TV series
 
After talking about OLEDTV, let's talk about LCD LCD TV,LG's panel factoryLGD is the world's most advanced large-size panel factory,In addition to OLED panels,Its IPS hard screen is also well-known all over the world。 Xiaomi and other Internet TV companies have used LGDThe panel produced by the company as a publicity point for picture quality,Although there is a gimmick,But it also shows the status of LG panel in the industry。 LG LCD TVs mostly use their own IPS hard screen,IPSThe viewing angle of the hard screen is larger,It is not easy to cast color when viewing at large angles,At the same time, the color is accurate,The response speed is also faster,But there is a gap between the contrast ratio and the VA soft screen panel represented by Samsung,It is difficult to exceed1:1500,So IPS and VA screens have their own advantages and disadvantages。
 
LCD product model to 65SK8500PCA as an example, 65 represents the size, the initial letter L/U/S represents the entry/mid-range/high-end grade, the second letter represents the year, K represents 2018, J represents 2017, H represents 2016, you can identify whether it is a stock machine. The following numbers also represent specific grades, with 5-8 grades increasing sequentially, which is reflected in the color gamut level, brightness level and the number of backlight partitions.
 
LG旗舰级的LCD产品同样能支持Dolby Vision HDR格式，比如SK8500PCA系列，足以与索尼X9000F系列一较高下。近两年产品全部支持HDR10&HLG双HDR标准和Dolby Atmos，音画品质出色，75UK6200PCB、LG65CJ、65LG63CJ、60LG63CJ都是性价比颇高的产品，售价和国内品牌处在同一价位，画质具有优势。
 
Built-in system
 
Although LG has an outstanding level of picture quality,But there are obvious shortcomings in content resources,Its carryingWebOSSsystem can be said to be a non-mainstream system,Although it can ensure fluency,But in view of LG's very low market share in China,The number of APPs that can be installed in China is very limited,And the resources under the system with Huashu license are insufficient compared to Tencent、iQiyi、Youku and other content platforms are insufficient in quantity and quality,It is best to use it with a high-quality TV box。 Similar to Sony and Samsung's approach, LG's high-end new products are mainly placed in offline channels, and online channels mainly feature cost-effective models or models released for one or two years, and it is best to combine online and offline references when purchasing.