OLED TV recommended model: KD-65A1, KD-65A8F, KD-65A9F
 
Recommended models of LCD TV: KD-75Z9F, KD-55X9000F, KD-65X8566F, KD-85X9000F, KD-55X8566F
 
Sony TV is the first business card for the Chinese people to know Sony,As a household name brand around the world,Sony is famous for its endless "black technology",Even in the most difficult years of its operation,Sony has never lost its technical soul,This has accumulated a group of die-hard fans with firm faith for Sony。
 
Sony is the only remaining TV manufacturer in Japan,Shipments are the fifth in the world,Less than half of its peak,Shipments have been surpassed by Samsung、LG、TCL、Hisense。 But today,SonyBRAVIA TV can still represent the best picture quality level,In the TV store,If it is not a strong TV product,Merchants will not put them too close to Sony TV。
 
Image quality adjustment
 
The top three TV brands in this ranking have their own technical characteristics, LG is known for OLED technology, Samsung is focused on quantum dot technology, and Sony is known for its ability to adjust picture quality. Friends who are familiar with the upstream industry chain know that Sony is the only manufacturer among the three that does not have its own panel production line, and the core panel is controlled by others and relies on imports from major panel companies. But Sony TV has become famous,It still depends on its peerless picture quality tuning level,A same panel,Sony can make a completely different picture quality effect from other manufacturers。
 
Star flagship Z9D
 
The panel is only a part of the picture quality,A TV with outstanding picture quality,Panel、Backlight、Picture quality processing algorithm is indispensable。 The previous generation flagshipZ9D as an example,The panel used is neither the hot OLED,Nor does it use quantum dot technology,According to rumors, the panel of the TV is purchased in Taiwan,It's just an ordinary LCD panel。 But Z9D has been rated by many domestic and foreign media as the TV with the best picture quality in 2017, and there is no one. As expensive as Wang Sicong, after buying the world's first 100-inch Z9D, he also posted a Weibo to show off, causing a wave in the technology circle.
 
Sony's "black technology"
 
What is the quality of a TV? To be bright and transparent, the Sony Z9D gives a backlight brightness of 4000 nits, and when the flame burns against a black background, it seems that it can really ignite objects outside the TV; To have high contrast and good light control, Z9D is equipped with a dot matrix backlight of nearly 1,000 zones, which can be bright and dark; To have a good color, Sony has the most natural and beautiful "Trilip Color" technology; In order to have a good dynamic effect, Sony has offered the "Motionflow" dynamic image solution, which is several times more powerful than MEMC; For high definition, Sony has a "4K Swift Image Processing Engine...... Many black technologies have also been devolved to non-flagship products,Let Sony TV from entry to flagship,There is an excellent picture quality level in the same price range。
 
The "X1" image quality chip is a representative of Sony's "black technology", which is only installed on Sony's mid-to-high-end models. Different from the common ARM processors on general promotional copy, the image quality chip is only used for image quality processing. The X1 chip can extract and analyze image elements in real time, distinguish between long and close shots, optimize HDR effects, and compare and recognize objects in the database to carry out targeted noise reduction, improve clarity, and restore colors. This is actually very similar to the AI artificial intelligence image optimization that mobile phone manufacturers have vigorously promoted in photography, but Sony has been using it for many years.
 
Flagship series
 
Television products are relatively complex due to the coexistence of multiple generations and different technologies and characteristics. Sony's situation is actually relatively simple,The beginning of55/65/75represents the screen size,The TV models of major manufacturers are basically the size at the beginning。 The meanings of the other letters and numbers are explained below.
 
The A/Z series is Sony's flagship model, and the Z series represents the pinnacle of Sony's LCD technology, with the Z9D being one of them, and the new generation flagship Z9F was launched in the fall of 2018. The A1 is a new OLED TV launched by Sony in 2017, and the A and 1 represent their cross-era significance in Sony's product line. The OLED TVs on sale today areA1 and A8F,The new A9F will be launched simultaneously with Z9F。
 
If Z9D interprets brightness,Then the use of OLEDThe panelA1 and A8F interpret the bottomless depth,OLEDThe panel brightness is 0 when displaying black,The contrast ratio is close to infinity,And it can achieve pixel-level light control,With 800 backlight partitionsZ9D is already very amazing,And A1It is equivalent to8.3 million backlight partitions,The delicacy of displaying the edges of bright objects is by no means comparable to any LCD TV。 The A series is also equipped with the black technology "screen sound field" technology, which relies on the vibration of the screen to produce sound, and the sound and picture are of the same origin. In the contest between the A series and the Z series, which represent the pinnacle of LCD technology in the future, each has its own winners and losers, all representing the highest image quality level today, and perhaps only the upcoming Z9F and A9F can surpass.
 
LCD TV series
 
X series represents Sony's original 4K LCD TV,It is also the most likely series of products for mass consumers to buy,2018The new products are X9000F、X8566F、X8500F、X7500F and other models,You can intuitively judge the approximate grade from the model number。
 
The 7 series is sold from 5,000 yuan, equipped with a direct backlight, and comes standard with Motionflow double speed drive technology, which can make the moving picture smooth. The 8 series has added Sony's signature X1 image quality chip standard version, ultra-thin side-entry backlight, and the price of 55-85 inches ranges from 6,000 to 35,000 yuan. The 9 series is one of the high-end products, with a price of 55-85 inches ranging from 9,000 to 50,000 yuan, equipped with dynamic direct elite light control technology and X1 image quality chip advanced version, which is second only to Z9D The sub-flagship product supports Dolby Vision and HDR10 two mainstream formats.
 
The price of each series is a good reflection of the difference in positioning, but due to the uniform and excellent picture quality tuning, in most cases there is not much difference in the visual effect of these products, but in the face of high-bitrate and high-contrast HDR video, the ceiling of picture quality is different, and the size itself is also an important part of image quality, we recommend choosing a larger size model with the same budget.
 
The D\E\F at the end of the number represents the year, D represents 2016, E represents 2017, F represents 2018, and it can be seen from the model that Z9D was released in 2016, while A8F and X9000F are all new products in 2018. At the same price, buying new and not buying old is the criterion for electronic products, unless the old model has a large discount. It is worth mentioning that all models on sale by Sony today support the "Motionflow" dynamic compensation function, regardless of whether they are equipped with MEMC chips or not.
 
Built-in system
 
Sony TV uses Huashu's license,Most models cooperate with Youku Sohu in content,Some models cooperate with Tencent。 All are equipped with Android system,You can freely install all kinds of film and television APP,High playability,But UIThe inheritance of the tradition on his mobile phone and game console,Compared with domestic first-line manufacturers, it is not easy to use,Suitable for geek users who love to play games,Or geek users with high requirements for picture quality。