China's refrigeration industry has changed in the past 30 years, with many giants declining, countless small brands emerging, and many medium-sized brands huddling together to keep warm. Xinfei, which was once known as the "four golden flowers" in the refrigerator industry along with Haier, Rongsheng and Meiling, became insolvent in 2017 and announced its reorganization.
In 2018, Konka acquired Xinfei at a low price and took over its technology and production line. Konka as the first Sino-foreign joint venture electronics enterprise after the reform and opening up,In recent years, the business is not ideal,Sell off many of its real estate and equity,The main color TV business also has a trend of declining revenue,The acquisition of Xinfei is more similar to following Hisense's acquisition of Rongsheng,Changhong's acquisition of Meiling's white and black strategy。
Konka refrigerator products are not many, mainly focusing on upper and lower double-door or three-door refrigerators. The price of the product is very low, lower than that of Haier, Midea and Meiling. For example, a 192-liter three-door refrigerator costs only 1,000 yuan. However, you get what you pay for, and Konka uses fixed-frequency compressors such as Xibeira and Huayi, which consume a lot of electricity every day, and most of the products have level 3 energy consumption. If you plan to use it for a long time, Konka refrigerators are not ideal and will incur more electricity bills.
Konka's many French refrigerators and cross-door refrigerators all use direct cooling, and frost will appear in the freezer, which is a big gap with other brands of this type of refrigerator, which needs to be carefully considered.
At present, the refrigeration technology of Konka refrigerators is relatively general. However, it may improve after taking over Xinfei in 2018.