LG refrigerators have the fourth largest market share in the world, and their excellent product power has been widely recognized by the media and consumers. In the 2016 "Most Trusted Refrigerator Brand" survey by Consumer Reports in the United States, 84% of users expressed complete or very satisfied with LG refrigerators, ranking first among all surveyed brands.
 
LG has launched fewer than 10 refrigerators in the Chinese market, and it is polarized. Among them, there are nearly half of the upper and lower double doors and double door refrigerators below 5,000 yuan, and the double door is designed in 1976. In terms of regional diversification, LG's low-priced products have not kept pace with the changes in the Chinese market.
 
High-end imported products are a completely different story, known for their low energy consumption, low noise and extremely high energy utilization. And launched several products with very personalized colors.
 
LG linear inverter compressor
 
The most distinctive feature of LG refrigerators is its self-produced compressors, and almost all products come with LG linear inverter compressors. Linear inverter compressor is not a marketing concept, it is a compressor that is actually improved in principle and has its own class.
 
The development of refrigerator compressors can be roughly divided into three stages: the traditional crankshaft connecting rod reciprocating technology of Panasonic and Embraco, the linear inverter technology of LG, and the latest air suspension oil-free technology of Casarte. In the past, inverter compressors used a motor-driven crank, which adjusted the distance and speed of the piston by rotating fast and slow, and the utilization rate of work between the motor and the piston push was limited. LG, on the other hand, uses a compression rod to directly drive the piston and adjust the expansion and contraction to adjust the speed of the compressed air, which saves 23% of energy consumption compared to the best inverter compressors in the past, and improves noise control and compressor life at the same time.
 
Korean style door door door design
 
Korean refrigerators such as Samsung and LG advocate the door-in-door design, which is extremely ingenious in line with Korean living habits, and opens up a new space for use on the door. Almost all of LG's side-by-side door products are equipped with this design.
 
Koreans like to drink cold water, mostly drinking cold water or cold drinks at 4°C, in order to avoid opening the refrigerator frequently, this has extended the ice bar design with external ice water and the door-in-door design with only a small door to get cold drinks. In Japan, drinking water is with ice, which is a daily necessity, and most Japanese brand refrigerators must have an ice-making area.
 
For China, which drinks warm water and room temperature water, ice cubes and ice water are more of a daily adjustment and embellishment, and there are only one in a hundred families who can drink ice water every day. So in most cases, it is not highly recommended to buy an ice bar, ice making and door-in-door, a rubber ice box is sufficient. If a family already has plans to purchase a separate living room ice bar, then a door-in-door may be a 2-in-1 solution. The 626-liter GR-M2473JVY refrigerator is the most cost-effective door-in-door product in the LG series, priced at about 8,500 yuan.
 
Perspective window
 
LG's flagship brand, called Seal, is the world's top electrical brand. The most amazing thing in the design of the seal refrigerator is the black glass screen on the door, which only needs to be knocked lightly when used, and the screen turns from black to transparent, so that you can clearly see the inside of the refrigerator. Maybe you can put a family photo inside, or a message note to the family, it is this sense of ritual that gives the family more warmth. The refrigerator also has a power assist handle design, which can be opened with a simple pull. There is also the same intelligent reminder as Siemens when closing the door, so that the door does not forget to close.
 
At the 2017 CES new product launch, LG also unveiled a Smart InstaView refrigerator that combines a touch LCD display with a see-through window. Under normal conditions, the display can support intelligent operation, shopping, playing music, leaving messages to family members, food expiration reminders, checking the weather, and can accept voice control. And after two taps, the screen becomes transparent, and you can see the food inside. It is a pity that this refrigerator has not yet been sold in the domestic market, and can only be sold with the help of overseas shopping.
 
LG is the first linear compressor industrialized, with this type of compressor refrigerator has a great advantage in energy consumption, even ahead of all Japanese brands and South Korea's Samsung, families who value energy saving and low noise can rest assured to buy LG. However, LG's upper and lower double-door refrigerators priced at about 3000 yuan are not ideal in terms of function and space layout, and they are not recommended to buy.