Electrolux from Sweden is one of the world's largest home appliance brands and ranks third in the global refrigerator market share. Electrolux refrigerator has a good reputation in foreign markets. According to the satisfaction survey on POWER, Electrolux is ranked first in the French multi-door refrigerator category.
However, most of the Electrolux refrigerators on sale in China are domestic OEM products, in the early years, Electrolux cooperated with Nanjing Bole and Changsha Sino-Italian cooperation, and the quality is still in the middle of the stream, and after the interruption of cooperation, it can only cooperate with some small and medium-sized household appliance enterprises, the quality control is general, and consumers should be cautious when purchasing.
Compared with the prevalence of Japanese and Korean brands, well-known brands represented by Whirlpool and Electrolux can only play the role of passers-by in the Chinese market, and products without R&D investment lack the foundation for their rise. Nowadays, making a living by brand licensing is, to a certain extent, smashing its own brand in the Chinese market.
Electrolux also has some imported goods sold in China, such as built-in double-door refrigerators imported from Italy, which are extremely good in quality and craftsmanship, and have an elegant appearance, which is very suitable for white decoration. However, the price of the product is amazing, and the price of a 277-liter refrigerator is 13,400 yuan. The price of Thai Electrolux refrigerators is also extremely high, there are many 20,000 or 30,000 yuan products, the function can not be compared with Japanese and Korean refrigerators, and these Thai refrigerators have a mediocre appearance, and there is no hidden design for the handle, and there is no sense of quality that 10,000 yuan products should have, so it is not recommended to buy.
When consuming large appliances such as refrigerators, foreign brands such as Electrolux do not mean that they are better than domestic brands, and they need to be compared and carefully considered.