Whirlpool is the largest home appliance brand in the United States and ranks second in the global refrigerator market share, second only to Haier. However, Whirlpool's development in China was not ideal, and in 1995, it made a joint venture with China's oldest refrigerator brand, Xuehua, to produce refrigerators, but its fluoride refrigerators were not recognized by the Chinese market, and quickly withdrew after huge losses.
 
In 2014, the heavy-handed Whirlpool acquired Hefei Sanyo and established a joint venture company, most of the Whirlpool refrigerators currently on sale in China come from this joint venture company, but the addition of two well-known brands still failed to save China's Whirlpool refrigerators.
 
The quality of Whirlpool refrigerators is not bad, and the workmanship and accessories are also first-class in the industry, but the price is high, generally more than 3,000 yuan. The price of Panasonic refrigerators of the same level is also lower than that of Whirlpool, and the 10,000 yuan machine is not as competitive as Japanese and Korean refrigerators. The high price, the design has no own highlights, and the unsound after-sales service have all created the current situation that Whirlpool refrigerators are not highly recognizable and cannot establish their own reputation.
 
All Whirlpool refrigerators use Embraco compressors. Embraco is a Brazilian brand that was acquired by Whirlpool in 1978. Domestic Embraco is manufactured by the Beijing factory, the quality of the compressor is stable and efficient, known as the "barrel compressor" without shortcomings, the industry recognition is high, is recognized as one of the best compressor brands. Whirlpool refrigerators that rely on Embraco have good performance in terms of energy consumption and cooling effect.
 
Among them, the upper and lower three-door model BCD-261WTBZW is equipped with Embraco's inverter compressor, which has excellent comprehensive performance. The temperature of the variable temperature zone can be adjusted in the range of -12°C~10°C, which is a rare wide variable temperature product, which can be used as both refrigerated and frozen, which can meet different freezing needs. However, the price is high, and the price of 261 liters of capacity has been as high as about 3,200 yuan. The lack of main technology and the lack of strong publicity have led to Whirlpool's high-end products of more than 8,000 yuan being ignored, and online sales have been maintained in single digits.
 
The 315 party in 2019 exposed the after-sales problems of home appliances such as Siemens, Midea, Whirlpool, and Rongsheng. At present, Whirlpool has terminated the contract with the named after-sales service provider. However, Whirlpool's lack of a self-operated maintenance team is its fundamental problem, and it will take a long time to make up for the brand's heritage.